It all started as an idea- like many of our designs, we were inspired by vintage items- sailing rope locks, the closure on a vintage handbag, antique jewelry and cufflinks, hardware from an old factory. The greatest attribute behind all of our inspiration: form + function.
As jewelry veterans with experience in the industry, we really wanted to design a mechanism intended to be an expression of identity and personal values. We brought this “aha” moment to life and created our cuff keeper component- a uniquely designed spring closure, shaped like a handcuff, that serves as both a clasp and/or charm holder. We designed it to be unisex, meant for everybody, and the possibilities could be endless. Handmade, timeless, modern and most importantly- functional.
This idea turned into our best-selling product of 2020.
Unexpectedly, we found ourselves in a jam- in early 2021, our best-selling product sold out. Simultaneously, we thought this would be the perfect time to improve our patent-pending design. We wanted to make it better with a few tweaks and upgrades. After months + months and iteration after iteration with multiple vendors, this component was still not meeting our standards.
Lesson learned- never stop improving. We’ve learned that easy doesn’t build great and, all the hard work and personally obsessing over each and every detail has been worth all the effort.